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lessons
9
duration
00:40:30
language
English
level
beginner
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lifetime

Basics of Content Strategy

By
Girijan Raghavan
Posted
2017-01-04
Filmed by
Self
400
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Overview

A content strategy helps conducting a research of existing content and formulating a plan that enables use of all available resources allied to content marketing for optimized result.

Is this course for me?

This course is ideal for those who wish to learn basic strategies of content marketing.

What will I gain from this course?

This course, will provide insights to formulating a content strategy for your online marketing initiatives.

How do I prepare before taking this course? Is there a prerequisite skill set?

Knowledge of English is a must. In addition, an affinity to create and manage content, especially in online marketing field will be an advantage if you are enrolling in this course.

  • Lecture 1

    Introduction

  • Lecture 2

    Content Analysis - Methods

  • Lecture 3

    Content Analysis - Strengths & Limitations

  • Lesson 4

    Content Consumption

  • Lesson 5

    Content Strategy - Some Statistics

  • Lesson 6

    User Character and Behavior

  • Lesson 7

    Customer Offers

  • Lesson 8

    Purpose of Content in Marketing

  • Lesson 9

    Role of Content Manager

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Girijan Raghavan

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back and have been tracking this field since then. Digital Marketing is an evolving field which is changing rapidly. New technologies and platforms are entering online advertising market and taking competition to higher levels. I am a learner in this field and will always be so, because fundamental changes are taking place in this field constantly. I am here to share my knowledge with you as I believe, in the process I shall only be gaining further knowledge.

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